Whatfix Appoints Co-Founder Vara Kumar as New CEO

Kumar co-founded Whatfix with Batti in 2014 and has been closely involved in the company’s product and research work. In his new role as CEO, he will oversee the company’s operations and growth working with its existing leadership team and board.

“Over the past 12 years, we built Whatfix on a shared conviction that technology should empower people, not stand in their way. As I step into the role of CEO, our executive leadership team and I remain deeply committed to realising that vision, supporting our global customers and partners, and building an enduring enterprise anchored in strong fundamentals,” the new CEO said.

About Whatfix

Whatfix is a digital adoption platform that helps businesses make better use of their software and technology. Its platform provides in-app guidance, analytics, training tools, and AI powered features to help employees learn and use software more effectively.

The company serves more than 600 enterprises worldwide including over 80 Fortune 500 companies such as Shell Schneider Electric, Mercedes Benz, Heineken, and UPS Supply Chain Solutions. Whatfix operates across North America, the UK, Europe, Asia-Pacific, and Australia serving businesses across a range of industries.

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