ZyG, an AI startup from Tel Aviv, has raised $58 million in a seed funding round from led by Bessemer Venture Partners, Viola Ventures, and Lightspeed Venture Partners.
The round also saw participation from Stardom Ventures, Access Industries (ClalTech), Emerge, Disruptive AI, and Jibe Ventures.
With this new funding, ZyG plans to expand internationally and focus more on their Agentic Operating System. Their platform is unique—it uses AI agents to understand market demand, manage marketing, improve logistics, and provide group-based financing for direct-to-consumer brands.
“Today, product innovators are set up to fail. You can build an incredible product and website, but still have no viable path to becoming a brand that reaches $100M+ in annual sales. Most DTC products stall because founders are forced to master growth marketing, data science, and capital strategy, all at once. That’s unrealistic,” said Omer Kaplan, Co-Founder and CEO of ZyG. “ZyG exists to change that equation. We’re building a new partnership model that lets founders focus on what they do best – creating amazing products – while our data, technology, AI agents, and financing, power the product to scale.”
Omer Kaplan, CEO of ZyG: “We are one of the most talked-about companies in the market, but as time went on we realized there was a need to explain what we are doing to a much broader audience. Something about the potential of Amazon, and about building a market around it, made us realize that we needed to come out in an organized way and explain what we offer. There have been many misleading publications, and it was important for us to present things correctly.”
Kaplan explained: “Let’s think about someone who has spent many years developing a product that helps prevent hair loss. He has a small company with a product that has real value. It is very difficult for him to raise funding for the project, and even when he does, the sums are usually small. Yet he might have the potential to reach millions of people, and it is still very hard for him to test the market.
ZyG was founded by ironSource leaders Tomer Bar-Zeev (Chairman), Omer Kaplan (CEO), Assaf Ben Ami (CFO & COO), Nadav Ashkenazy, and Daniel Shinar, along with cybersecurity and AI experts from Unit 81: Dr. Eyal Amitt, Omri Steinmetz, and Guy Tsur.
The platform predicts a product’s growth potential even before launch using proprietary data models. Once a product is chosen, ZyG acts as a full operating system for e-commerce brands, handling online store setup, branding, advertising, digital marketing, search and AI optimization, influencer partnerships, customer acquisition and retention, and logistics—all in one place.
ZyG also provides financing to reduce the risks and high upfront advertising costs of launching new products. Its business model takes a fixed percentage of revenue, so founders keep full ownership of their brand. The company offers “cohort financing” to help high-potential products grow as demand rises.
To find promising partners, ZyG uses a growth prediction system that gives each product a “ZyG Score.” Products with high scores can join the platform.
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