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Consumer Houseware Startup Basil Raises Rs 3.6 Cr Seed Funding

Sleek and non-toxic lunch products for kids & and adults startup Basil has secured Rs 3.6 Cr in Seed Funding round co-led by IIMA Ventures (formerly IIMA-CIIE) and Appreciate Capital.

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Other angel investors such as Mohit Sadaani (Co-Founder, The Moms Co.), Aprameya Radhakrishna (Co-Founder, Koo), Abhishek Goyal (Co-Founder, Tracxn), Malini Adapureddy (Founder, Deconstruct) and Brij Bhushan (Co-Founder, Magicpin) also invested in the seed funding round.

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The funding will be utilized toward expanding its product line, e-commerce reach, and direct-to-consumer (D2C) play. 30% of the funds will go toward research and development at Basic to create a more sophisticated understanding of market demands and iterative product designs that will help them cut through the clutter and introduce highly desired items. Basil’s goods are presently offered on their D2C and E-Commerce channels throughout the entirety of India.

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Harini Rajagopalan, Co-founder of Basil said, “Our mission is to disrupt this overlooked space, infusing it with breakthrough designs brd on market needs, premium materials, functional designs and aesthetic appeal. With our launch product range, we aim to emerge as the preferred choice for Indian parents seeking the best for their children and at the same time, be seen as a fun, cool, engaging & aspirational brand for kids.”

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About Basil

Founded in 2023 by Harini Rajagopalan and Mahesh Muraleedharan, Basil believe in the transformative power of cooking and sharing a meal to bring joy, connection and a moment of calm. Basil create elegant and purposeful kitchenware that makes healthy eating pleasurable & effortless. Basil approach designs through the lens of an enjoyable user experience, using only safe, toxin-free materials that will stand the test of time.

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