Banana chips brand Beyond Snack has raised $8.3 million in a Series A funding round led by 12 Flags Group, a consumer-focused fund set up by Rakesh Kapoor, the former global CEO of Reckitt Benckiser.
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Existing investor NAB Ventures also participated in the round, along with Japanese VC firm Enrission India Capital and other existing investors, including Faad Network.
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Beyond Snack had previously raised $4 million. By the end of fiscal 2026, the Beyond Snack plans to double its offline distribution to 40,000 outlets and increase its presence in more cities, especially in the southern regions where it is now non-existent.
“Banana chips have often been underrated due to lack of innovation and right technology.The brand is currently present in 18 cities—predominantly in west and north India. “It makes sense for us to go deeper into these markets because they do contribute a large part of snacking consumption in India. We will also be entering south India in the coming year—parts of Karnataka and Tamil Nadu,” said Manas Madhu, founder of Beyond Snack.
“Our investment in Beyond Snack is not just about value creation and growth. It’s also about celebrating and promoting one of India’s homegrown brands,” said Rakesh Kapoor.
“Beyond Snack is currently deepening backend integration and streamlining its supply chain, further enhancing its efficiency and sustainability within the Agri value chain,” said Ashish Choudhury, chief investment officer, NAB Ventures.
In the snack-tacular year of 2020, three friends with a shared love for crunch – Manas Madhu, Jyoti Rajguru, and Gautam Raghuraman – decided it was high time banana chips got the spotlight they deserve.
About Beyond Snack
Founded in 2018, Beyond Snack is on a mission to banish boring snacks and replace them with the crunch-tastic, flavor-packed joy of our banana chips. It believe every grocery aisle should be graced by crispy creations, making potato chips just a second choice. From classic salted to spicy masala, Beyond Snack fry bananas to golden perfection, all while keeping top-notch hygiene standard.
