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Beyoung Secures Strategic Investment From The Royal Family of Abu Dhabi

Beyoung, curating the latest fashion trends and elevating shopping standards to new heights has secured strategic investment from The Royal Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan of Abu Dhabi.

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With the strategic investment, the startup intends to improve its market position and spur innovation, in order to provide its clients high-quality apparel. With over 300 locations anticipated to open globally within three years, it also seeks to improve its omnichannel presence and maximize its global potential.

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“Coming from a small town, we understand the importance of reaching out to diverse regions. Partnering with the Abu Dhabi royal family opens doors not only to the GCC and MENA regions but also paves the way for a global expansion strategy. This investment is a substantial backing that will enable us to grow multifolds exponentially, reaching new heights on a domestic as well as international scale,” said Shivam Soni, Founder and CEO, Beyoung.

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“We recognise the immense potential within Beyoung, especially in its strategic focus on reaching Tier II and III cities globally. The strategic investment in Beyoung aligns with our long-term vision of supporting the Indian apparel industry and fostering the creation of international brands. We believe in Beyoung’s potential to not only excel in the domestic market but also emerge as a global fashion leader,” said Zulfiquar Ghadiyali, Executive Director – Private Office of Sheikh Tahnoon Bin Saeed Bin Tahnoon Al Nahyan.

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About Beyoung

Since 2018, Beyoung has been at the forefront of curating the latest fashion trends, elevating shopping standards to new heights. We are excited to share that Be Young has recently surpassed a user base of over 1 million and continues to grow. What started with a limited selection of products such as T-shirts has expanded into a diverse collection, including the exclusive Beyoung Originals – featuring Boxers, Winter Collection, Shirts, Chinos, and Jeans.

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