Myntra and Blackberrys, an Indian modern menswear firm, have forged a strategic Collaboration.
Beyond its 380+ exclusive brand stores and D2C website Blacberrys, Blackberry intends to reach millions of Indian buyers with this unprecedented cooperation with Myntra.
Blackberry will now sell all of its collections on Myntra, including its unique TechPro, TempTech, holiday, and seasonal lines as well as shoes and accessories. The Dress Line Trousers, India Fit Shirts, Casual T-Shirts, Shirts, and Khakis are some of the collections that are shown.
Through this partnership, Blackberry hopes to reach millions of Indian consumers who purchase online in addition to its more than 380 exclusive brand stores and D2C website Blacberrys.
Read also- Israel-Based PayU has Partnered with Amazon Pay Later
Speaking on the association, Nitin Mohan, Co-Founder and Director, said, “This strategic alliance with Myntra marks a new chapter in Blackberrys’ journey. Myntra’s expansive reach and cutting-edge technology will enable us to connect with a broader audience, offering our expertly crafted, sophisticated menswear to consumers nationwide.”
The e-commerce behemoth, Myntra, has the potential to service its elite consumer base in the country by utilising its unique technology and speed skills to allow access to its collections.
Read also- India-Based Siepe has Secured $30 Million in Series B Round Funding
Speaking about the association, Sharon Pais, CBO, Myntra said, “We are happy to deepen our relationship with Blackberrys, a brand synonymous with sophistication and quality. This announcement underscores our commitment to serve Myntra’s premium base of fashion-forward customers with the finest menswear collections that meet their evolving tastes and preferences.”
Blackberrys, which were founded in 1991, may be found at over 1,250 retail locations nationwide.
About Blackberrys
Blackberrys are a man’s trusty sidekick as he chases his goals with a strong drive to win. The brand will do everything it can to help this man succeed while keeping him dapper. Blackberrys has become a one-stop store for men’s fashion needs, selling trousers, suits, coats, and blazers for formal occasions, khakis, shirts, denims, t-shirts, inner wear, shoes, and accessories.
About Myntra
Myntra, India’s largest e-commerce startup, wants to make fashion and leisure products affordable. They disturb the routine and make the world happier and more trendy.
