Centrical Raises $39 million in Series D Round

The round was led by U.S.-based investment firms Leeds Illuminate and Kingfisher Investment. Its major shareholder, Israeli venture capital firm JVP, also participated along with other existing investors.

With this new funding, which was completed at a valuation of several hundred million dollars, Centrical has now raised about $100 million in total since it was founded.

Centrical builds software that helps companies manage, train, engage, and track the performance of their sales and customer service teams.

The company had not raised any funding since 2021 and has spent the past few years changing its business under founder and CEO Gal Rimon. During this time, Centrical focused more on large enterprise customers, reduced its staff from around 180 employees to about 100, and updated its platform for the AI era. This includes helping companies measure the performance of both human workers and AI agents.

According to Rimon, the new funding will mainly be used to speed up product development and grow the company’s sales and marketing efforts, especially in the United States.

Today, Centrical mainly works with large companies that have many employees, especially in industries like financial services, telecom, and hospitality.

Its customers include big companies such as Deutsche Telekom, Samsung, DHL, and IHG Hotels & Resorts.

“We stopped serving small and medium-sized businesses, doubled our average revenue per customer, and secured new contracts worth millions of dollars annually,” said Rimon.

“I founded Centrical after years in business intelligence watching the same broken loop: dashboards full of insights, but very little that actually moved the needle. The intelligence existed; it just didn’t act. We're building the operating system that closes that gap, guiding employees to the right action, enabling managers to coach what matters, and driving business outcomes autonomously. The investment accelerates our mission to combine agentic AI and human expertise to continuously improve how enterprises empower millions of employees, human and AI, worldwide.”

Erel Margalit, founder and chairman of JVP and chairman of Centrical, said the company is helping define a new category of enterprise software.

“Centrical is defining the Performance Intelligence category at a pivotal moment, as enterprises rethink how they drive execution across a human and AI workforce,” he said. “We invested early in the conviction that performance at any workplace would become a continuous, system-level capability, driven by real-time data, AI-powered guidance, and embedded development. Centrical is pioneering this model and is positioned to lead as the industry transforms how it serves customers worldwide.”

Founded in 2013, Centrical is an AI-powered platform that helps companies improve customer experience by building more engaged and productive frontline teams.

It personalizes the work experience for employees and helps them succeed through AI-based performance tracking, coaching, quality management, and short personalized learning lessons. It also includes employee feedback tools and uses gamification to make work more engaging and rewarding.

In addition, Centrical’s AI assistant helps managers coach their teams in a simpler and more effective way.

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