Etiqa Insurance Singapore Appoints Claudia Soh as New CEO

Soh had already been serving as Acting CEO for the past six months while continuing her role as Chief Financial Officer (CFO). During this time she helped the company achieve steady growth and move forward with its transformation.

Under her leadership, Etiqa focused on innovation, better operations, and improving the customer experience. The Board said her appointment shows its confidence in her leadership as the company enters its next phase of growth.

"We are delighted to formally appoint Claudia Soh as CEO of Etiqa Insurance Singapore," said Kamaludin, Group Chief Executive Officer, Etiqa Insurance and Takaful. "Claudia has demonstrated strong leadership, strategic clarity, operational excellence and resilience. Her ability to drive innovation, build strong teams and adapt to changing customer needs will continue to strengthen our market position in Singapore to deliver long-tern value for our customers, employees and stakeholders"

On her appointment, Claudia said, "I am honoured to undertake the role of CEO at Etiqa Insurance Singapore at a time of significant change for our industry. As customer expectations continue to evolve, we must remain agile, innovative and focused on delivering purposeful value. By combining digital innovation, data-driven insights and strong partnerships, we will continue to enhance the customer experience and help more individuals and businesses build financial confidence and resilience."

Etiqa Insurance Pte. Ltd. (EIPL) has been protecting customers in Singapore since 1961. It is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore (MAS).

The company originally operated in Singapore under the name United General Insurance Co. Sdn. Bhd. In 2009, it became the Singapore branch of Etiqa Insurance Berhad.

Today, EIPL is an important part of the Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN. The company continues to provide insurance services to customers across Singapore.

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