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Maxis Amplifies Strategic Collaboration with Google Cloud

Maxis has expanded its strategic collaboration with Google Cloud by integrating generative artificial intelligence (GenAI) into its workflow and service offerings. The initiative underscores Maxis’ continued commitment to delivering the best in innovation to benefit customers by piloting the latest technological advancements into its day-to-day operations.

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GenAI has the potential to revolutionise enterprise businesses’ digital transformation and its aims to be at the forefront of driving adoption both for the public and private sectors. As part of this collaboration, Maxis will be working with Google Cloud to enable enterprise-grade GenAI within its internal and customer service environments, leveraging the Duet AI for Developers platform for AI-powered coding assistance in natural language, and multimodal capabilities from the Gemini models on the Vertex AI platform.

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“We are delighted to collaborate with Google Cloud as we embark into new frontiers of GenAI to future-proof our organisation. As the leading integrated telecommunications provider, we look forward to developing impactful solutions that take advantage of GenAI capabilities,” – Goh Seow Eng, Chief Executive Officer of Maxis.

“Embracing cutting-edge GenAI in our workplace not only automates processes but empowers employees to focus on strategic tasks while streamlining processes. Through AI integration, we can enhance efficiency, elevate customer service with data-driven insights and foster continuous improvement. This aligns with Maxis’ commitment to excellence by staying resilient, agile, and future-ready in a time when top-notch digital services, content, and connectivity are in demand,” – Ng May Ching, Chief Information Officer at Maxis

About Maxis

Founded in 1995, Maxis is passionate about bringing together the best of technology to help people, businesses and the nation to Always Be Ahead in an evolving world. It will also be extending its GenAI learnings through the company’s flagship community programmes, eKelas Usahawan and eKelas, to upskill individuals and school students in an increasingly AI-driven world.

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