SuperPlay, situated in Rosh Ha’ayin and formed by former Playtika personnel, will carry on as a stand-alone business.
Playtika Holding Corp., an Israeli developer of mobile games, has announced that it will buy SuperPlay, an Israeli mobile gaming company, for $700 million, plus up to $1.25 billion in contingent consideration, contingent upon meeting specific financial goals over a three-year period, adjusted for EBITDA performance. Put another way, the acquisition’s total value might wind up being $1.95 billion.
Playtika states that the agreement is expected to be completed in the fourth quarter of 2024. The company’s balance sheet and cash flow from ongoing operations are projected to cover any potential contingent payments. They are evaluating Playtika’s financing possibilities as well as the short-term debt maturities.
The business, according to Playtika, “remains committed to its quarterly dividend and capital return program.” Playtika should gain from the acquisition of a skilled team that has a track record of creating new, well-liked games once the deal is finalized. The planned transaction can’t happen until regulatory clearances and customary closing conditions are met.
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SuperPlay is a multi-participant mobile game development company that was created in 2019 by Elad Drory, a seasoned industry veteran, and Gilad Almog and Eyal Netzer, former Playtika workers. Six months after it was established, the Rosh Ha’ayin-based startup released the popular mobile game Dice Dreams. Two further games are being developed by the firm, in addition to the well-known hit Domino Dreams.
Dr. Noam Banon, general manager, CFO Amir Hanin, and CTO Chen Mark make up SuperPlay’s top management. SuperPlay employs 300 people, including over 100 in Israel and at offices in Romania, Ukraine, and India, according to IVC. After the acquisition, SuperPlay will still be run by Almog and Netzer in its own studio.
Almog and Netzer said, “It is a tribute to our amazing team, who bring creativity and passion to everything we do. We’ll continue developing the most compelling and unforgettable games in our respective genres along with Playtika’s assistance, and we’ll exchange ideas that will propel us all to new heights.
In three financing rounds, the company has raised an estimated $30–35 million from investors, including Gigi Levy-Weiss’s NFX, General Catalyst, North83, and VGames; additionally, Eyal Ofer’s O.G. Venture Partners and the Israeli fund Key1, founded by former Goldman Sachs officials, have contributed to the fund. In the $6 million seed round, NFX and General Catalyst are thought to have been the company’s initial investors. The purchase will yield substantial gains for all investors.
The CEO of Playtika, Robert Antokol, said “We believe that SuperPlay’s acquisition will help us maintain Playtika’s leadership in the mobile gaming industry, spur growth with scaled titles, and seize new opportunities.” Our staff is well-suited to SuperPlay’s demonstrated skill and adeptness in maneuvering through intricate settings. By working together, we can better serve players across the globe with outstanding experiences.”
About Playtika
Playtika has been a pioneer in the games industry with more than 34 million monthly active users across a portfolio of casual games titles. They were among the first to offer free-to-play games on social networks, and shortly after, on mobile platforms. Playtika creates disruptive gaming experiences that are reshaping the gaming landscape using cutting-edge technologies in Live-Ops, Data Analytics and Performance Marketing. As a digital entertainment powerhouse, Playtika processes 9TB of data daily.
About SuperPlay
SuperPlay Expected to Provide Attractive Growth Opportunity at a Meaningful Scale Adds a Proven Studio with a Track Record of Launching and Scaling New Games Acquisition Expected to Close in the Fourth Quarter.
