Rwaj Raises $1.2 Million to Grow Its Live Shopping and Auction Platform

Rwaj plans to use the funding to expand its platform and reach more customers and sellers. The investors who took part in the funding round were not disclosed.

Founded in 2024 by Taher Alblowe, Rwaj is a social shopping platform that helps sellers promote and sell products through live videos.

Sellers can livestream their products and sell them at a fixed price. They can also run timed auctions, allowing buyers to place bids in real time.

Rwaj brings the main parts of live shopping into one platform. These include livestreaming, bidding, payments, and shipping, making the buying process easier for users.

The platform keeps payments in escrow until buyers confirm that they have received their orders. Shipping is managed through integrated delivery companies, while buyers can pay using Mada, Apple Pay, or cards.

Rwaj is not limited to one type of product. It focuses on products that can benefit from live demonstrations. Buyers can also follow sellers, discover new merchants, and join their future livestreams.

The startup will use its new funding to develop its product further and expand across the region.

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