Thailand’s Amity Robotics Raises US$7M in Seed Round

The equity portion of the round was led by East Ventures, with participation from 500 Global, while the debt financing was led by AlteriQ Global, the company said on Wednesday.

The Bangkok-based startup said it will use the new funding to expand its existing deployments, improve its products, grow its operations, and launch its first mobile robot, ARC Move.

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“We believe a world-class physical AI company can be built from Thailand and Southeast Asia. This round is a strong endorsement of that ambition, and of a future where AI steps into the physical world to serve people directly,” said Korawad Chearavanont, Chairman of Amity Robotics.

Lionel Chin, Chief Operating Officer of Amity Robotics, said the company's current deployments show that service robots are moving beyond the testing phase and are becoming practical solutions for businesses.

“The momentum behind ARC Base across malls and hotels in seven markets shows that physical AI is ready for real commercial deployment, not just pilots. This funding lets us deepen our integrations, scale operations, and bring ARC Move to market,” he said.

Willson Cuaca, Co-founder and Managing Partner at East Ventures, said Amity has already proven its commercial potential through deployments at hotels and shopping malls across seven markets.

Amity Robotics' flagship product is ARC Base, an AI-powered kiosk that acts as a digital concierge in shopping malls, hotels, and other large venues. The solution is already deployed at more than 30 properties across Singapore, Thailand, Malaysia, Indonesia, Hong Kong, the UAE, and Saudi Arabia. The company expects to launch its first deployment in Europe in July.

Its customers include major mall operators such as Pavilion KL, Siam Piwat, The Mall Group, and Pacific Place Jakarta. In the hospitality sector, ARC Base is used by hotels managed by global brands including IHG, Accor, and Shangri-La.

While many robotics startups have struggled to grow beyond pilot projects due to high hardware costs and long sales cycles, Amity Robotics is focusing on a practical use case—customer service automation. Its AI-powered robots help visitors with directions, recommendations, and multilingual support in busy locations like malls and hotels.

This demand is growing across Southeast Asia as tourism and retail continue to recover, while businesses face labour shortages and rising service expectations. Markets such as Singapore, Thailand, Malaysia, and Indonesia are increasingly adopting automation to improve customer experience without significantly increasing staffing.

Rather than building robots for factories or warehouses, Amity Robotics is focused on physical AI—robots that interact with people and assist them in real-world environments.