Velocity Raises $27 Mn in Seed Round led by NFX

The funding round was led by NFX and Red Dot Capital Partners, with additional investment from Stardom Ventures, Corner Ventures, and Transcend.

“We aspire to build a company like ironSource,” Shoham said. “We have a similar vision of creating monetization infrastructure, but not for gaming companies, for native AI companies that face a much bigger challenge.”

“The problem in AI is even bigger than in gaming because the cost of usage is not zero,” he said. “Companies need to generate revenue from users who are expensive to serve. Advertising is an essential layer beyond subscriptions because it allows users to continue using products while creating another revenue channel.”

“Until two weeks ago, we were 15 people, and with that team we built the entire system we have today,” Shoham said. “We had demand and could have raised much more money, but we decided to focus on execution.”

The company was founded by Tal Shoham (CEO), Amir Shaked (COO), and Nimrod Zota (CPO). Before starting Velocity, they held senior leadership roles at ironSource and Unity, where they spent more than 10 years building advertising, monetization, and growth platforms used by hundreds of thousands of apps and developers around the world.

They were later joined by Guy Kirschenbaum, who became Velocity's founding Vice President of Engineering.

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