Zeal Raises $10 Mn to Expand Payment-Linked Loyalty Platform

Zeal helps bring loyalty programs and merchant insights to payment terminals.

“A card payment should be the start of a more useful customer relationship,” said Omar Ebeid, co-founder and CEO of Zeal. “The hard part is connecting the fragmented infrastructure behind the counter. We have spent years working across that ecosystem. With signed acquirer contracts covering more than four million card machines, this funding supports the next 24 months of activation and the next stage of Zeal’s growth.”

“A useful product at checkout depends on the infrastructure underneath it,” said Belal Mohamed, co-founder and CTO of Zeal. “Our work is to connect terminal journeys, loyalty and merchant insight across different payment environments so partners can bring a consistent proposition to their merchants.”

Zeal was founded in 2019 by Omar Ebeid and Belal Mohamed. The company develops software that works with existing payment terminals, helping physical retailers identify and reward customers when they make purchases.

The technology also helps retailers turn in-store payments into useful customer data, which can help them better understand their customers.

Zeal currently works with partners across the UK, Europe the Middle East and Latin America. Its pipeline covers around four million payment terminals worldwide.

The new funding will help Zeal activate this global network and expand its technology. The company plans to grow its payment-linked loyalty, customer identification and analytics services in international markets.

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