Syarah Raises $12 Million to Grow Its Online New and Used Car Marketplace
Sep 5, 2026 | By Nguyen Minh

Saudi online automotive marketplace Syarah has raised US$12 million in a new investment from Impact46. The company will use the funding to grow its business in Saudi Arabia’s new and used car market.
SUMMARY
- Syarah raised $12 million in new funding from Impact46.
- The Saudi startup operates an online marketplace for new and used cars.
- The funding will help the company reach more customers and improve its digital platform and delivery services.
Syarah has not shared the stage of the funding round. The company operates an online platform where customers can browse and buy both new and used cars.
Customers can complete most of the car-buying process online without visiting a traditional dealership. Once they choose a vehicle, Syarah can arrange to have it delivered directly to them.
Syarah already serves customers across all regions of Saudi Arabia and has completed thousands of vehicle purchases. Its online marketplace and nationwide delivery service also give customers outside major cities access to more car choices.
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Founded in 2015 by Salah Sharef and Fayez Alanazi, Syarah is an online car marketplace.
The platform allows customers to browse and buy new and used cars online. Customers can also have their chosen vehicle delivered directly to their location.
The new funding will help Syarah reach more customers across Saudi Arabia. It will also support improvements to its online platform and delivery services.
The company plans to use the investment as it expands its operations nationwide. However, Syarah has not shared exactly how the funding will be spent.
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