PowerUp Money Closes $10 Mn Funding to Build AI-Powered Wealth Manager

The company will use most of the fresh capital to develop an AI-powered wealth management platform for Indian retail investors. The funding will also support its personalised financial advisory services and expansion into different investment products.

Funding Details

PowerUp Money has Closes $10 million in a funding round led by Flourish Ventures, with participation from its existing investors.

The latest funding is an extension of its previous round. The company expects the fresh capital to provide around three years of financial runway as it works towards profitability.

In December 2025, PowerUp Money raised $12 million. With the latest funding, its publicly reported funding has reached at least $22 million.

How Will PowerUp Money Use the Funding?

The company will invest most of the funding in building an AI-powered wealth manager for Indian retail investors. It also plans to expand its managed wealth advisory and personalised financial planning services.

PowerUp Money has introduced Elite Prime, a digital wealth advisory service that includes an AI wealth coach and personal assistant. The service considers users' financial goals, risk profiles and existing investment portfolios to support their financial decisions.

The company also plans to expand Infinite, its managed wealth advisory service, which offers financial planning, multi-asset investment strategies and dedicated adviser support.

About PowerUp Money

Founded by Prateek Jindal, PowerUp Money is a Bengaluru-based wealthtech startup that helps users track and manage their investments.

The company started in January 2025 as a mutual fund advisory platform. It has since expanded its services towards financial planning and wealth management.

Its subscription service, PowerUp Elite, has more than 1 lakh paid members. The platform also reports over 15 lakh customers who track mutual fund portfolios worth approximately Rs 2.5 lakh crore.

Business Growth and Future Plans

PowerUp Money's managed wealth service, Infinite, has reached nearly Rs 500 crore in assets under management (AUM) within around nine months of its launch, according to the company.

With the latest funding, PowerUp Money plans to strengthen its AI-based financial advisory services and expand its investment offerings, including stocks, exchange-traded funds (ETFs), portfolio management services (PMS) and alternative investment funds (AIFs).

The startup aims to make personalised wealth management more accessible to Indian retail investors while building a sustainable business and moving towards profitability.

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